Everything I know about branding

Shamelessly stolen from: Hello, my name is Awesome 22 Laws of Branding Use the Smile Technique You want the name to be suggestive (Ninja Blender) You want the name to have growth potential (Amazon) You want the name to make people smile (Neato – robotic vacuums) Give your name some imagery (Range Rover) Don’t worry…

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Why your first hire should be an intern

You’re running your business like a boss and revenue is crushing it. The only problem is your day is slammed with “busy” work. Onboarding clients, data entry, customer support. Stuff you should not be concerning yourself with as the founder of your business. So what do you do? I know! I’ll hire a Virtual Assistant!…

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Measuring effort vs. measuring progress

Remember in high school when we learned that the best way to set a goal is by making it SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) to ensure our success? What we didn’t learn is SMART goals don’t work when venturing into new territory. Do you think Albert Einstein wrote down: “I will uncover the theory of relativity…

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How to accomplish your biggest goals by tomorrow

Running a business is hard. There’s not enough hours in the day to run the business AND work on your long term goals. So how do you squeeze in time to learn new things? As you get older, (and your business gets more complex), you can no longer resort to recycled ideas in books to…

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How To Find Anyone’s Email Address

There are a hundred different tools to help you find someone’s email address but what works for me 9/10 times? Simply guess. All you have to do is go to your gmail composer and enter their first name + and guess what happens? Oh, look who it is? I’ve used this method for thousands…

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