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why goals don’t work

Measuring effort vs. measuring progress

Remember in high school when we learned that the best way to set a goal is by making it SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) to ensure our success? What we didn’t learn is SMART goals don’t work when venturing into new territory. Do you think Albert Einstein wrote down: “I will uncover the theory of relativity…

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